Ah, social media, the beast that seems to always be changing and that no one can tame.
You’ve been told you need it, that it can drive business and that customers notice if you do not have it.
All of these are true, I think the important point is that you cannot just do social media, you need to do it well.
What a novel concept, doing something well can yield great results. Weird.
This is not a dig at anyone, it is more to remind us all of the importance of quality over quantity.
I would argue that one solid post a day is much better than three posts that are either generic or your audience does not relate to.
But that doesn’t answer your question: do you need a social media marketing strategy.
The short answer: yes.
The long answer: still yes.
Here is why:
- A strategy lets you know if you are heading in the right direction as far as targeting and content
- Knowing what you are trying to accomplish with social media will make it that much easier to measure it
- Do you like wasting time and money? No? Then you want to be intentional with your marketing, including social media
But, where to start, social media can feel like drinking from a firehouse.
So, here is a great resource on how to get started with your social media marketing strategy.
And here is a link to a free-consultation, so you are not throwing your hard-earned money away.
Oh, one final piece of advice, social media is supposed to be fun, so try not to take it too seriously.