Do you ever wake up and wonder what your competitors can teach you? No? You’re not alone. Most probably wake up and think, “how am I supposed to keep up with the competition.
This list will help shift your thinking on the subject. So, instead of thinking of competitors as the enemy, you’ll think of them as an information source. After all, keep your friends close and your enemies closer.
1. Who your target audience is
Your competition can help you hone in on who your products and services are for. They have done their research, instead of reinventing the wheel, why not use it? Here is an article about finding your target audience.
2. What your marketing strategy is missing
Growth hacking has been a big term in the marketing space. Essentially how to use what you have to get people what they need. So, if you notice that your competitors have a large number of email sign ups throughout their site, sign up. It will show you what they are doing with their email marketing and will show you where your gaps are.
3. If your design is crap
I said it, think about your gosh darn designs, website and other wise! UX matters, it is not just for design aesthetic. It helps with SEO and happy users are buying users.
4. What tone you should be using
If your users are looking for an authority and you are giving them fun and whimsy; their is a disconnect. Competitors teach you a lot about how to talk to your users and can uncover problems you did not know they ha.
5. Competitors can teach you who you are
How profound, am I right? Here’s the thing: you need to know what your ‘why’ is. If you don’t have that, you are going to continue to have struggles in your business.
There are countless other things that your competitors can teach you, this is just a start.
One last thing: you’re not the only one feeling this way. We all are trying to grow, connections grow businesses.
Keep igniting your business.